For Reggae Star, Shaving Beard Signals Shift in Career and Life
Derek McCabe
New Path:
Matisyahu had fans pleading for his hits at a recent New York gig. But
the reggae star is moving in a different direction after shaving his
beard and giving up on the Hasidic lifestyle.
No one noticed Matisyahu when he climbed onstage at a downtown
Manhattan concert venue in early January, drinking a cup of tea under
dark red lights.
It wasn’t until the onetime Hasidic reggae superstar
took off his fleece cap, revealing a velvet yarmulke, that fans
connected the gaunt, stubble-faced man with the yeshiva boy who became
an instant sensation in 2005, when he beat boxed on “Jimmy Kimmel Live!”
wearing a Lubavitch fedora and an untamed beard.
“I didn’t even recognize him at first,” said Keith
Dumont, 22, after the Rockwood Music Hall show. It wasn’t just the beard
that was missing. The set Matisyahu and his band played at the
late-night show didn’t sound much like reggae. And though the crowd
begged, he didn’t favor them with one of his hits, or even an encore.
Matthew Paul "Matisyahu" Miller
Matisyahu is still a superstar. He holds two spots on Billboard’s
latest top-10 reggae album sales chart — the entire Marley clan only has
three spots among them — and plays hip venues around the country
But the world of the 32-year-old Jewish reggae artist
is in flux. In 2010, the major label Sony dropped his act. He recently
moved to Los Angeles from a Hasidic enclave in Brooklyn and is now
pursuing acting jobs. And in mid-December, Matisyahu shaved his beard,
abandoning the visual hook that had helped separate him from the mass of
white reggae wannabes.
For his friends and fans, these personal decisions
carry heavy spiritual implications. In shaving and moving away from the
Hasidic Jewish neighborhood of Crown Heights, Matisyahu appears to be
signaling a shift from the ultra-Orthodox Hasidic Judaism that brought
him his artistic success. Matisyahu declined to speak to the Forward for
this story. But while some fans say his struggles make him more
relatable, others worry about the most prominent ultra-Orthodox ba’al
teshuvah, or nonobservant Jew who embraces Orthodoxy, losing his way.
Matisyahu’s first Tweet on December 13 was a nod to his
masseuse. His second, issued eight hours later, included a phrase from
one of his own songs — “When the tide comes in I lose my disguise” — and
two tinted
photos of himself, newly beardless.
In the images, Matisyahu looked small and tired, even sick. Black
sacks hung under his eyes. The beard was gone, and the shorn artist was
unrecognizable. His plain white shirt, buttoned at the neck, looked like
the burial shrouds some Jews wear on Yom Kippur.
Days later, during a concert in Brooklyn, Matisyahu
apparently lost his temper, breaking a camera wielded by a photographer
for Paper Magazine. The photographer, Rebecca Smeyne,
writing on Paper’s website,
said that she had taken a dozen shots of Matisyahu onstage. “[T]he next
thing I knew, Matisyahu’s foot was on my face and I fell to the
ground,” Smeyne reported. Matisyahu went on to “deliberately” damage the
camera, according to Smeyne, and a representative of the artist paid
damages on the spot.
Matisyahu later apologized on Twitter, saying that he had found the flash on her camera distracting.
Matisyahu’s history is, by now, familiar. A onetime
Phish fan named Matthew Miller, he grew up in a non-Orthodox home before
growing interested in the ultra-Orthodoxy of Chabad. Matisyahu turned
into an observant Lubavitch Hasid, studying at a Crown Heights yeshiva.
In an
interview with Rolling Stone,
recorded shortly after he cut his beard, Matisyahu said that he stopped
shaving and started wearing tzitzis just days after putting on a
yarmulke for the first time.
“When I was 17 I listened to reggae music,” Matisyahu
told WNYC’s Kurt Andersen
in another interview recorded shortly after he shaved. “I loved Bob
Marley. I started growing dreadlocks. It’s always been my way, that the
outside matches what’s going on with me inside.”
Matisyahu’s Jewish-themed reggae, delivered in a faux
Jamaican patois, hit big with his 2005 disc “Live at Stubb’s,” the first
of two RIAA-certified gold albums. Sony put Matisyahu on its premier
label and brought in industry heavyweight Jeff Ayeroff to consult on the
artist’s image. Ayeroff, who had worked with Janet Jackson and the
Smashing Pumpkins, among others, was tasked with packaging Matisyahu for
broad consumption.
“I didn’t do anything to him,” Ayeroff said in a
telephone interview with the Forward. “I think I kind of polished a very
nice diamond.”
Ayeroff didn’t see Matisyahu’s traditional clothing as a
problem. “I felt in the beginning that the look might have been a hook,
it might have been a story you could tell,” Ayeroff said. “You don’t
want to say, here’s a guy, [Matt] Miller, who’s a really good reggae,
beat box guy. It’s different than saying there’s this Hasidic Jew, long
beard, big hat, who is like an unbelievable reggae star. People go,
‘Really?’”
Ayeroff recruited director Marc Webb, now working on a
new Spider-Man movie, to shoot a video for Matisyahu’s song “Youth.”
Filmed in part in the now closed Manhattan punk mecca CBGB, Matisyahu
wears his Hasidic clothes with attitude. The HBO show “Deadwood,” about
life in a Wild West boomtown, was on the air at the time, and Ayeroff
thought the image of a guy in a wide-brimmed hat could bring up cowboy
associations.
“If you look at the long coat and the big hat and the
beard, he would have been in a mining town,” Ayeroff said. “When he
prowled that stage, he wasn’t doing ‘Fiddler on the Roof,’ let’s put it
that way. He was doing something different in that garb.”
But some critics saw in Matisyahu’s exotic clothing a
convenient shield. “Matisyahu’s black hat also helps obscure something
that might otherwise be more obvious: his race,” Kelefa Sanneh wrote in a
scathing New York Times review.
“He is a student of the Chabad-Lubavitch philosophy, but he is also a
white reggae singer with an all-white band, playing… to an almost
all-white crowd. Yet, he has mainly avoided thorny questions about
cultural appropriation.”
Six years on, cultural appropriation is no longer on
the table. At the early January show, where the crowd was also nearly
all white, all anyone wanted to talk about was Matisyahu’s beard. Or the
lack of one.
One person loosely affiliated with Matisyahu’s circle
said that people around the artist were shocked when he shaved. But
longtime collaborator Aaron Dugan, a guitarist who toured with him until
2010 and appeared with him again January 4 to play music written days
earlier, said he wasn’t surprised the beard was gone.
“I knew it would go at some point,” Dugan said moments after the show. “He’s a guy who does extreme things.”
Approached by the Forward outside Rockwood Music Hall,
Dumont and his friends said that they had been talking about the beard
on the way to the show. “It’s more in their struggle that we connect to
great people than in their success,” said Yakov Block, 25. Block had
never been to a Matisyahu concert, and upon reflection he said that he
had come that evening because the artist had shaved his beard.
Block and Dumont and their friends are young, observant
Jews with an alternative bent. Some said they were ba’al teshuvah.
Block, who grew up religious, claimed a hybrid identity, saying he was
“also Lubavitch.” Standing by the stage door after the show, hoping to
get backstage to say hello to Matisyahu, some in the group said they saw
in Matisyahu’s change a reflection of their own religious questioning.
“We all know if you’re trying to get better, you fall a
little,” said Yonatan Sklar, who said he was a ba’al teshuvah and
studied at a yeshiva in Long Island.
But Matisyahu is perhaps the most visible contemporary
ba’al teshuvah, and his religious journey has been watched closely. His
move away from
Chabad in 2007 incited consternation in some religious quarters, as has his decision to shave.
Boxer Dmitriy Salita, a friend of Matisyahu’s and
another prominent ba’al teshuvah, said he hoped that Matisyahu’s
wavering wouldn’t give other ba’alei l teshuvah an excuse to waver.
“Sometimes kids can look at it and see him as a role model and may get
discouraged,” Salita said. “But people need to understand, Matisyahu is
not a rebbe, he’s not a rabbi, he’s not a religious figure; he’s just a
Jew like you and me and many other people, and he’s going through
struggles.”
Those struggles may not be only spiritual.
Matisyahu’s life has taken radical turns over the past
few years. When Sony dropped him, it left him without major label
support. In the meantime, he has launched an acting career. He appears
as an exorcist rabbi in “The Possession,” a
horror film slated for release in August. The film is based on
the story of a box sold on eBay in 2004, purportedly haunted by a dybbuk, a demon from Jewish mythology.
The pop singer was in talks over the summer to star in a
“Flight of the Conchords”-style half-hour comedy series about life on
tour as a Hasidic pop star. Jonathan Kesselman, writer and director of
the 2003 satire “The Hebrew Hammer,” was involved in the project, which
fell through. A spokeswoman for Matisyahu said that the musician was
working on another television pitch, though she would not provide
details.
This move toward film has coincided with Matisyahu
leaving the Lubavitch enclave of Crown Heights, where he has lived since
his decision to become an Orthodox Jew, for Los Angeles. Matisyahu, who
has a wife and two children, had
previously told reporters that he stayed in Crown Heights because of his wife’s ties to the community there.
The Matisyahu spokeswoman said that he was working on
an album, though it was not clear on which label it would be released.
Matisyahu wrote on his Twitter feed January 8 that the album would be
titled “Spark Seeker.”
Some hold out hope that Matisyahu’s beard will return.
“He didn’t say it’s gone. I feel like there’s a 2013 tour called ‘The
Beard Is Back,’” said Chaim Marcus, a longtime friend of Matisyahu’s and
a Lubavitcher who produced the hit music video
“Ya’alili,”, which featured Matisyahu’s young son in peyes, or sidelocks, and a Batman sweatshirt.
But Matisyahu’s own words, published on his website amid the gossip-blog furor over his shave, leave little hope for the beard.
“No more Chassidic reggae superstar,” Matisyahu wrote.